{"product_id":"idiyappa-maavu-1kg-இடியாப்ப-மாவு","title":"Idiyappa Maavu - 1Kg (இடியாப்ப மாவு)","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Secret to Soft, Snow-White Idiyappams \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBring the authentic taste of a Chettinad breakfast to your home with our premium Idiyappa Maavu. Crafted using the finest varieties from the Paddy fields of Tamil Nadu, our flour is processed using the traditional \"soak-dry-grind\" method that has been perfected over generations in Karaikudi. The secret to a perfect Idiyappam lies in the texture of the flour. Our rice is double-sifted and gently steam-processed, ensuring that your string hoppers come out as soft as jasmine flowers and as white as snow every single time.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eSuperior Softness:\u003c\/b\u003e Our specialized processing ensures the dough remains pliable and easy to press, resulting in delicate, non-sticky strings.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003e100% Natural:\u003c\/b\u003e Made with pure rice. No bleaching agents, no preservatives, and no artificial whiteners.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eMultipurpose Utility:\u003c\/b\u003e While perfected for Idiyappams, this high-quality flour is also ideal for making crispy Kozhukkattais, Puttu, and even traditional Chettinad Athirasam base.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eIngredients:\u003c\/b\u003e Premium Parboiled Rice.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eTexture:\u003c\/b\u003e Soft, fine, and free-flowing powder.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cb\u003eShelf Life:\u003c\/b\u003e 90 Days (Store in a cool, dry place in an airtight container).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soundaram's Chettinad Sweets \u0026 Snacks","offers":[{"title":"Default Title","offer_id":42609803132999,"sku":null,"price":165.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/3695\/8535\/files\/DSC06942.png?v=1773669800","url":"https:\/\/www.soundaramssnacks.in\/products\/idiyappa-maavu-1kg-%e0%ae%87%e0%ae%9f%e0%ae%bf%e0%ae%af%e0%ae%be%e0%ae%aa%e0%af%8d%e0%ae%aa-%e0%ae%ae%e0%ae%be%e0%ae%b5%e0%af%81","provider":"Soundaram's Chettinad Sweets \u0026 Snacks","version":"1.0","type":"link"}